13 Examples How Popular Brands Try to Cheat Their Customers

Marketing experts are very creative. They come up with more and more tricks to manipulate people into buying. For example, they ‘magnify’ the size of the product labelling it ‘XL’ or adding some text that does not correspond to reality. Let us have a look at other tricks that manufacturers employ to make us spend more.

#1 When the commercial says that the new product is twice as big as the previous version, it is often false

13 Examples How Popular Brands Try to Cheat Their Customers
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#2 When it says it is ‘100% biodegradable’ we assume it’s about the packaging and we buy the coffee. And then comes the small print…

13 Examples How Popular Brands Try to Cheat Their Customers
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#3 ‘100% juice’. Usually that is everything we read. What me miss is the info that it also contains something else…

13 Examples How Popular Brands Try to Cheat Their Customers
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#4 There are many ways to make us believe we are buying a plenty

13 Examples How Popular Brands Try to Cheat Their Customers
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#5 ‘XL’ meaning standard

13 Examples How Popular Brands Try to Cheat Their Customers
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#6 Labels covering hollow space so that we won’t see it’s only half-full

13 Examples How Popular Brands Try to Cheat Their Customers
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#7 Large packets half-filled to make us pay for air

13 Examples How Popular Brands Try to Cheat Their Customers
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13 Examples How Popular Brands Try to Cheat Their Customers
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#8 Another way to attract customers with something looking tasty. Only when we open it do we realise we were taken in…

13 Examples How Popular Brands Try to Cheat Their Customers
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#9 Crisp packets are a typical example

13 Examples How Popular Brands Try to Cheat Their Customers
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#10 Advertisements might hide even on the other side of the parking ticket

13 Examples How Popular Brands Try to Cheat Their Customers
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#11 The right icon is often the hardest one to be spotted

13 Examples How Popular Brands Try to Cheat Their Customers
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#12 False nutrition information

13 Examples How Popular Brands Try to Cheat Their Customers
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#13 An add promoting two pizzas while stating the price of just one

13 Examples How Popular Brands Try to Cheat Their Customers
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Another example: a hotel offers a kettle and glasses. The hotel regulations, however are in… a drawer. According to what it says, you have to pay to use them.

13 Examples How Popular Brands Try to Cheat Their Customers
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Have you ever been tricked like that?