Marketing experts are very creative. They come up with more and more tricks to manipulate people into buying. For example, they ‘magnify’ the size of the product labelling it ‘XL’ or adding some text that does not correspond to reality. Let us have a look at other tricks that manufacturers employ to make us spend more.
#1 When the commercial says that the new product is twice as big as the previous version, it is often false
#2 When it says it is ‘100% biodegradable’ we assume it’s about the packaging and we buy the coffee. And then comes the small print…
#3 ‘100% juice’. Usually that is everything we read. What me miss is the info that it also contains something else…
#4 There are many ways to make us believe we are buying a plenty
#5 ‘XL’ meaning standard
#6 Labels covering hollow space so that we won’t see it’s only half-full
#7 Large packets half-filled to make us pay for air
#8 Another way to attract customers with something looking tasty. Only when we open it do we realise we were taken in…
#9 Crisp packets are a typical example
#10 Advertisements might hide even on the other side of the parking ticket
#11 The right icon is often the hardest one to be spotted
#12 False nutrition information
#13 An add promoting two pizzas while stating the price of just one
Another example: a hotel offers a kettle and glasses. The hotel regulations, however are in… a drawer. According to what it says, you have to pay to use them.