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A Court Built of 20,000 Recycled Sneakers. Nike Uses Waste and Garbage as Raw Materials

Some time ago that could be nothing but a fantasy. Today it has become a reality. In Belgrade, the capital of Serbia, a basketball court was built using only recycled sneakers as construction materials.

Not just a court

Apart from the basketball there is a playground, a few benches and an outdoor gym – everything made of recycled stuff.

Eco-court by NIKE

It was the NIKE corporation who developed the place. To do it, they hired one of the trendiest British designer studios these days.

#MoveToZero Campaign

The court was created as part of the #MoveToZero Campaign which promotes a ‘green’ image of the sport clothing tycoon.

‘Zero Waste’ Project

The Project promotes the “Zero Waste’ approach, that is reusing all waste and garbage as much as possible, as well as Nike as a corporation that seeks to minimize CO2 emission.

Happy locals

The court was welcomed by the citizens who are glad they have somewhere to play and relax.

Criticism

Of course there are always some who look down on it. Some people find the design as weird and far-fetched promotion.

What is your opinion? Would you like such a facility to be built in your area?

 

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