A Court Built of 20,000 Recycled Sneakers. Nike Uses Waste and Garbage as Raw Materials

Some time ago that could be nothing but a fantasy. Today it has become a reality. In Belgrade, the capital of Serbia, a basketball court was built using only recycled sneakers as construction materials.

A Court Built of 20,000 Recycled Sneakers. Nike Uses Waste and Garbage as Raw Materials
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Not just a court

Apart from the basketball there is a playground, a few benches and an outdoor gym – everything made of recycled stuff.

A Court Built of 20,000 Recycled Sneakers. Nike Uses Waste and Garbage as Raw Materials
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Eco-court by NIKE

It was the NIKE corporation who developed the place. To do it, they hired one of the trendiest British designer studios these days.

A Court Built of 20,000 Recycled Sneakers. Nike Uses Waste and Garbage as Raw Materials
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#MoveToZero Campaign

The court was created as part of the #MoveToZero Campaign which promotes a ‘green’ image of the sport clothing tycoon.

A Court Built of 20,000 Recycled Sneakers. Nike Uses Waste and Garbage as Raw Materials
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‘Zero Waste’ Project

The Project promotes the “Zero Waste’ approach, that is reusing all waste and garbage as much as possible, as well as Nike as a corporation that seeks to minimize CO2 emission.

A Court Built of 20,000 Recycled Sneakers. Nike Uses Waste and Garbage as Raw Materials
acceptandproceed/instagram

Happy locals

The court was welcomed by the citizens who are glad they have somewhere to play and relax.

A Court Built of 20,000 Recycled Sneakers. Nike Uses Waste and Garbage as Raw Materials
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Criticism

Of course there are always some who look down on it. Some people find the design as weird and far-fetched promotion.

A Court Built of 20,000 Recycled Sneakers. Nike Uses Waste and Garbage as Raw Materials
acceptandproceed/instagram

What is your opinion? Would you like such a facility to be built in your area?

 

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