A Court Built of 20,000 Recycled Sneakers. Nike Uses Waste and Garbage as Raw Materials

    A Court Built of 20,000 Recycled Sneakers. Nike Uses Waste and Garbage as Raw Materials
    Greg

    6:13 PM EST, December 3, 2021, updated: 6:33 PM EST, December 3, 2021

    Some time ago that could be nothing but a fantasy. Today it has become a reality. In Belgrade, the capital of Serbia, a basketball court was built using only recycled sneakers as construction materials.

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    acceptandproceed/instagram

    Not just a court

    Apart from the basketball there is a playground, a few benches and an outdoor gym – everything made of recycled stuff.

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    acceptandproceed/instagram

    Eco-court by NIKE

    It was the NIKE corporation who developed the place. To do it, they hired one of the trendiest British designer studios these days.

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    acceptandproceed/instagram

    #MoveToZero Campaign

    The court was created as part of the #MoveToZero Campaign which promotes a ‘green’ image of the sport clothing tycoon.

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    acceptandproceed/instagram

    ‘Zero Waste’ Project

    The Project promotes the “Zero Waste’ approach, that is reusing all waste and garbage as much as possible, as well as Nike as a corporation that seeks to minimize CO2 emission.

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    Happy locals

    The court was welcomed by the citizens who are glad they have somewhere to play and relax.

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    acceptandproceed/instagram

    Criticism

    Of course there are always some who look down on it. Some people find the design as weird and far-fetched promotion.

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    acceptandproceed/instagram
    What is your opinion? Would you like such a facility to be built in your area?
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